OUR STORY

Seaflora Founder

Diane Bernard, Outer Coast Seaweeds

Seaweed visionary Diane Bernard is at home on the ocean.

Coastal origins and a lineage rich with marine life that stretches for generations infuse Diane’s passion for seaweed with a deep resonance.

From the salt-swept Magdalen Islands to the temperate rainforest of the Pacific Northwest bordering on the Salish Sea where twisted arbutus limbs reach over rocky bluffs, Diane’s use of seaweeds is anchored in ancestry.

Pioneering the use of fresh, raw seaweed in the skincare industry, Diane has devoted over two decades to the research and development of the world’s first skincare line formulated from certified organic seaweed, Seaflora.

Diane’s revolutionary approach to using fresh seaweed in skincare is far-reaching: through years of testing, the Seaflora Skincare team has developed methods that keep raw nutrients in seaweed biologically active. This huge advance in skincare is followed closely by researchers worldwide.

OUR SEA.E.O.

Adam Butcher, Seaflora

A vocal supporter of local businesses, Adam joined the Vancouver Island Family Business Association in 2014 to gain further experience from business leaders who have been successfully operating family enterprises for generations. Adam joined the Board of Directors in 2016 where he continues to be an active member to this day.

Adam Butcher shares the same passion for seaweeds and the ocean as his mother Diane Bernard and Marine Biologist father George Butcher.

Born in Sooke, just steps away from the Salish Sea, Adam’s earliest days were spent exploring and learning about the living-ocean, intertidal zones, and human effects on the coastlines of Vancouver Island.

Since childhood, Adam has been an experienced seaweed harvester learning the biology, nutrition, reproduction and sustainable harvesting practices of seaweed from his mother.